Slowly but surely, the largest city of the United States we're catching the rest of the world--only imagine, by this time next year, we could even get transmitted broadcast television to our phones and tablets. That's why the Mobile Content Venture formed by twelve media giants in April has just promised start updating TV stations to deliver mobile DTV (aka ATSC-M/H) around the country, with the intent to reach 20 key markets and a total of 40 percent of the US population of "end of 2011." Each of New York, Los Angeles, Chicago, Philadelphia, San Francisco, Dallas, Washington D.C., Atlanta, Houston, Detroit, Tampa, Phoenix, Minneapolis, Orlando, Portland, Cincinnati, Greenville, West Palm Beach, Birmingham and Knoxville can expect to have a pair of channels TV ad-supported before long, assuming people are willing and able to pick up an antenna RF hardware of old school sticking out--and that all "streaming" thing doesn't take off. PR after the break. Mobile Content Venture announces commitment to Roll Out mobile TV service in 20 markets by the end of 2011MCV partners offer programming services for mobile devices for more than 40% of the population of the United States
NEW YORK and LOS ANGELES, 19 November 2010/PRNewswire/--Mobile Content ventures (MCV), a joint venture of 12 major issuers, today announced a commitment to update the TV stations in 20 DMA in order to deliver live video portable devices.By late 2011, an enterprise will deliver mobile video service in markets that represent over 40% of the US population. the service will initially be composed of at least two channels free-consumer ad-supported in every market. markets and additional channels should be added over time.
In 2011, MCV plans to offer the service mobile video in the following markets: New York, Los Angeles, Chicago, Philadelphia, San Francisco, Dallas, Washington D.C., Atlanta, Houston, Detroit, Tampa, Phoenix, Minneapolis, Orlando, Portland, Cincinnati, Greenville, West Palm Beach, Birmingham and Knoxville.
"Live video, local ultimately will be an integral part of mobile services," said Salil Dalvi, co-GM of MCV."Upgrading our mobile radio stations is an important first step in making this reality".
"Our commitment to launch in 20 markets, including 13 of DMA first 15, is an important and necessary step in building a profitable business for mobile TV offering a complete product for spectators," added Erik Moreno, co-GM of MCV."We welcome the opportunity to work with Fox and NBC affiliates, as well as all other issuers, in rotation on several markets more."
In order to receive the mobile video service, consumers will need a device capable of receiving a specific type of mobile video transmission with conditional access, encrypted. MCV is working with various OEMs and device manufacturers to ensure these devices are available in the second half of 2011.
According to market research firm in-stat, the DTV mobile USA sector will experience solid growth in the coming years, with more than 30 million ATSC mobile DTV devices should be deployed by 2014.
Mobile video service of MCV complements the Federal Communication Commission (FCC) national Broadband initiative. MCV offers access to consumer video content for mobile devices using the spectrum of existing transmission launch partners provide a wide range of mobile video, including sports and entertainment content. technology deployed from MCV will all issuers, scalable way to deliver video content efficiently spectrally popular than wireless 3 G and 4 G. other markets, content and device partners should be announced in the coming months.
On the risk of mobile content
Mobile Content ventures (MCV) is a joint venture that includes Fox, ION Television, NBC and Pearl Mobile DTV, LLC. Pearl member firms include: Belo Corp., Cox Media Group, E.W. Scripps co., Gannett Broadcasting Television Inc., Hearst, media General, Inc., Meredith Corp., Post-Newsweek Stations Inc. and Raycom Media. MCV aims to be the catalyst for a mobile video service that uses national new spectrum transmission exists to allow Member companies distribute mobile content, including video live and on demand, such as sports and entertainment programmes, as well as local and national news from print and electronic sources.
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